Every organization has issues that challenge their marketing and business development staff. Table Talk is an event that lets you find solutions to these issues with colleagues at other firms and organizations in the AEC industry. Join us for an informative discussion with your peers to generate ideas, share best practices and hear what others are doing to make things easier at their workplace.

Table Talk will consist of attendee roundtables led by one moderator to discuss multiple industry-related topics. Attendees will exchange ideas and generate strategies to address these challenges within their organization, while also providing feedback to others. You can specify whether you’d prefer to sit at a table geared for marketing or BD. Possible marketing and BD discussion topics are below, but attendees are encouraged to come prepared with their own questions and topics to discuss as well. Each table may start with the three topics below, but also be able to delve into other topics.

Marketing

• Audience segmentation and first-party data strategy
• Winning visibility beyond Google
• Video and short-form content on a budget
• Turning technical staff into LinkedIn voices
• Managing marketing capacity
• Reusable content libraries

Business Development

• Relationship-building as buyer demographics shift
• CRM for AEC
• Navigating a slower growth market
• Competing for mid-market work
• Digital trust and reputation before the RFP
• Developing the next generation of BD talent

1.5 CPSM CEUs are available for this program.

For questions regarding this program, contact Programs Director Sydney McDermott.

Date/Time:
Thursday, September 10, 2026
11:30 a.m. - 12:00 p.m. - Registration and Networking 
12:00 p.m. - 1:30 p.m. - Lunch and Roundtable Discussions

Location:
SqWires Restaurant & Market
1415 S. 18th Street
St. Louis, MO 63104

Fee:
Member: $50 | Nonmember: $75

Please RSVP by Monday, September 7th