Programs Director
Have any questions about our programs?
Contact our Programs Director Sydney McDermott at [email protected]
Interested in Speaking?
Communicating the Value of Green Building
June 09, 2026
5:30 PM CDT - 7:30 PM CDT
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McCarthy Building Companies
12851 Manchester Rd.
St. Louis, MO 63131
Directions
This program is presented in partnership with the Missouri Gateway Green Building Council
As sustainability expectations continue to reshape the built environment, design and construction professionals are increasingly being asked to do more than deliver high-performing projects—they must also communicate their value in ways that resonate with clients, stakeholders, and decision-makers. This program will explore how architects, engineers, contractors and marketing professionals effectively make the case for green building in real-world project conversations.
Highlighting perspectives from across the building industry, panelists will share how sustainability communication happens in practice: when key conversations occur, how messaging adapts for different client and project types, and which strategies help move conversations beyond “but it costs more” toward long-term value, resilience, health, and performance. The discussion will also examine how firms position their sustainability expertise through branding, storytelling, project experience, and organizational identity. Attendees will gain practical insights into what strategies communicate the business, environmental, and human benefits of green building more effectively, and help to build client trust, strengthen collaboration, and advance more sustainable outcomes across the industry.
MODERATOR
Nora Knox, Co-Founder, Bold Branch Collective
PANELISTS
Matt Cale, National Program Manager, Farnsworth Group Inc
Drew Hustedde, Senior Architect I & Sustainability Lead, BSA LifeStructures
Mary Peterein, Preconstruction Director, McCarthy Building Companies
Abigail Sirevaag, Vendor Program Manager, Branch Real Estate, Edward Jones
For questions regarding this program, contact Sydney McDermott
WHEN
Tuesday, June 9, 2026 | 5:30-7:30pm
5:30-6:00pm: Registration & Networking
6:00-7:30pm: Program
WHERE
McCarthy Building Companies
12851 Manchester Rd
St. Louis, MO 63131
(3rd Floor Conference Room
FEE
Member: Free | Non-Member: $25 | CPSM: Free
Missouri Gateway Green Building Council Members and nonmembers of either group, please register here.
Tickets
$0.00 Member
$0.00 CPSM
Policies
Substitution Policy
Any substitution to a Member exclusive event will be charged a $100 fee.
Walk-in Policy
To ensure we can comfortably accommodate all attendees, anyone who registers after the deadline will be charged an additional $10 walk-in fee.
Cancellation/Refund Policy
Cancellations made 48-hours/2 days prior to the event will be fully refunded. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event. In the event the registrant is unable to attend, another individual from their firm can attend and the attendee will be expected to pay-at-the-door any applicable cost difference (ie: member vs non-member).
Photography Disclaimer
Photos are frequently taken at our chapter events. The SMPS St. Louis Chapter has the right to use photos from our events for any purpose, including but not limited to use in publications, on social media, in the newsletter, promotional materials, or on our website.
