It's a statement of fact that the recent cultural focus on diversity, equity, and inclusion are changing the landscape of the professional world. In a 2024 report from Culture Amp, companies whose employees report a strong corporate value of diversity have a 6.8% higher stock price than those who don't, and employees who strongly believe their companies value diversity are four times more likely to be engaged in their work than those who don't. A dedication to DEI fundamentals can have an overall positive effect on both a company's workforce and their bottom line. 

This highly-anticipated follow up to our 2023 program will inspire participants to rethink their marketing strategies, emphasizing a renewed commitment to DEI principles and offering ways to bring inclusivity into their daily practices.

Eric Rhiney, Ph.D., Chair, Associate Professor – Webster University
Dr. Eric Rhiney is an associate professor of marketing in the George Herbert Walker School of Business and Technology and Chair of the Management Department at Webster University. He has been a faculty member since 2010 teaching courses across the field of marketing but concentrating on marketing research, marketing strategy, and marketing analytics. In addition to teaching, Eric has a number of research interests including consumer identity, cross-cultural marketing, marketing pedagogy, and branding. He has presented his research at a number of prestigious conferences including the American Marketing Association, Cross Cultural Research Conference, and Academy of International Business. Eric, a native St. Louisan, graduated from University City High school, earned a BSBA from the University of Central Missouri, a Master’s Degree from Webster University, and his Ph.D. in Marketing and International Business from Saint Louis University. 

Prior to graduating, Eric worked in the field of marketing research for more than 10 years, first as a Marketing Project Manager for Business Response - a consulting firm, next, as a sales analyst for Hager Hinge, one of the oldest existing manufacturing companies remaining in St. Louis.  Eric has been involved in doing research for such prestigious companies as Chrysler, Pizza Hut, Monsanto, and the U.S. Army.  In addition, Eric ran his own marketing research consulting group, EFR Funnel Marketing, for more than 3 years providing research for small and mid-sized businesses. He currently serves on a number of prestigious boards in the St. Louis area including the American Marketing Association and the American Diabetes Association.

Dr. Nisha Ray-Chaudhuri, Assistant Professor – Webster University
Dr. Nisha Ray-Chaudhuri holds a DBA in Marketing from Grenoble ecole de Management. Her areas of teaching are International Marketing, Entrepreneurial Marketing, Marketing Strategy, and Sales. Her research interests lie in the fields of sales, salesperson performance and teaching strategies. She is passionate about increasing diversity in all aspects of academia, whether it be a seat at the table for those rarely invited to making curriculum more inclusive of materials from across the world. She has spent her career in academia teaching, consulting and being part of higher education administration.

For questions regarding this program, contact Programs Director Sydney Unnerstall

1 CPSM CEU is available for this program.

Domains Covered:
Promotional Activity
Client & Business Development

Date:
Wednesday, October 30, 2024

Time:
Registration & Networking: 11:30 a.m. – 12:00 p.m.
Lunch & Program: 12:00 p.m. – 1:00 p.m.

Location:
359 Marshall Avenue
Webster Groves, MO 63119

Fee:
Member: $50
Nonmember: $70
CPSM: $45

Please RSVP by Monday, October 28