Amplify Recap: Amplify A|E|C 2022
Posted by [email protected] on Oct. 4, 2022 / Subscribe 0
Amplify A|E|C, the rebranded Build Business national conference hosted by the Society for Marketing Professional Services (SMPS), has transformed into an experience that recognizes the changes we have faced as marketers and business development professionals. That is, the evolution in how we learn, grow and interact. To speak to those changes, the diversity of the conference took center stage in all aspects: speakers, content, session structure and social activities.
The conference began with a networking social, hosted by SMPS Atlanta, at the National Center for Civil and Human Rights – a museum that details the achievements of the civil rights movement and encourages positive change through justice and action. The theme of the social was “reflecting on the past for a better future.” Through exhibitions and immersive experiences, the event uncovered the importance of change through discussion, empathy and bravery.
With the new Amplify A|E|C name came new content and learning experiences. One of the bigger changes acknowledged varied learning styles. Sessions were formatted into 90-minute immersive labs/brainstorm activities or interactive workshops and 30-minute concept sessions. “Ask Me Anything” sessions gave attendees the chance to huddle with a speaker after their presentation to provide more room for dialogue. Break out rooms/lounges were open throughout the day to network and connect with colleagues including CPSMs, Fellows, chapter leaders and more.
Content ranged from marketing and business development to leadership and culture to finance to recruitment and retention – all which gave way for self-reflection and an exploration of different ways of thinking and acting. In between all that learning was inspirational MAX talks to stimulate personal growth, welcoming social receptions and boundless opportunities to connect with attendees – for learning and networking purposes.
Amplify A|E|C was an experience that delivered on professional and personal advancement through learning and intentional interactions. On behalf of SMPS St. Louis, we would love for you to attend with us next year! Be sure to check out the chapter’s website for the latest scholarship information to see if you qualify for a scholarship that covers the full conference registration fee.
Cheryl Vancil, CPSM
Marketing Manager
Oates Associate
2021-22 St. Louis Chapter - President Elect
MEMBER PERK: Want to attend the SMPS Amplify A|E|C conference for free? SMPS St. Louis offers a conference scholarship to Amplify A|E|C and other SMPS conferences. Learn more here.
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